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User's motivations - Coggle Diagram
User's motivations
Rewards
Social Rewards
Having more friends
Having more matches won
Having a good record
Getting more gifts
Material Rewards
Money
Items
Maps or new skins
New chests
Intrinsic Rewards
Having my name on top of a list
Finding newer features in product
Fear of losing my data
Element of surprise
Variable Rewards
Surprise element of what can I win in a chest
More I play more I earn
More I connect with friends more I earn
Gestalt Psychology
Figure/Ground Organization
Law of Familiarity
Language which can affect
Drawing attention
Reduce short-term memory load
Make CTA obvious
Consistency
Law of Pragnanz
Button looking like a button
Affordance
Perceptual affordance
Fitt's Law
Make button close to where most clicks happen but far from accidental clicks
UI
Whitespace
Font sizes
How important are the information
Color contrast
Identifiable icons
Distinguishable elements