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Rolls-Royce Motor-Cars (Global) - Coggle Diagram
Rolls-Royce Motor-Cars (Global)
Treat Of New Entry
WEAK
Production
High Capital Outlay
Requirement HIGH amount of tangible / intangible Human Resource
Monopolised market
Unique brand positioning
Luxury Level
Exclusivity
Pricing
Marketing economic of scale
Heritage in history
poses challenge to enter luxury car market
Bargaining Power Of Customers
WEAK
Prestige Branding
Stringent requirement
Social Status
Driver's Background
Bargaining Power Of Suppliers
WEAK
They own inhouse manufacturing
They produce their own spare parts
Stringent Requirement For Supplier
Uncontrollable raw material cost
Prices to fluctuate with market
Threat Of Substitutes
WEAK
Purchasing alternative brand
Bentley
Maybach
Car Leasing
Limousine Service
Current competitors
Weak
Monopolised market
Niche market
Closest competitor
Bentley
Maybach
Strong backing from subsidary
Energy
Naval
Aerospace
No Price War
Labour market
Weak
They willing to groom & provide career opportunity.
Training in communication & culture change.