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TRANSMEDIA STORYTELLING - Coggle Diagram
TRANSMEDIA STORYTELLING
Multiplataform Stories
Active Story System
Story
Project management
Experience
Organization
21st Century
How we write stories?
Personalized
Knows about me
Participatory
Contribute, co-create
Social
Connect and compare
Platform
Anytime, Anywhere
Theorists
Henry Jenkins
7 principles
Jeff Gomez
10 commandments
Robert Pratten
7 tenents of future storytelling
What is Transmedia?
Taking audiences on an emotional journey
From moment to moment
Is a design philosophy
Old World
Whole is less than de sum of the parts
New World
Whole is more satisfying
Telling stories across multiple platforms
Clue Words
Channel
Format
Platform
Device
Media
Audience Engagement
Convenience
Community
Characters
Why?
Tell Stories
Persuade
Explain
Entretain
Multiple Platforms
Technology allows
Customization
Personalization
Responsivness
Right sized, timed and placed
No single media satisfies