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Healthliners, Pull out one or two things that you believe your business is…
Healthliners
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Target audience
Understand
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Time saving, some expertise, a trustworthy supplier, or something else?
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Evaluate how well they meet those needs. Just because someone currently has a good position in a market doesn't mean that they're delivering on their promises. If you can do better, that's a strong basis for market entry.
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Need to look at those needs that aren't being met by anyone, and also think about the key trends in your industry.
Consider current trends and those issues that will be most important in five years' time. Also see if you can extend your advantage into these areas.