Planning, How much to DELIVER the service?, How much to ACQUIRE a…
How much to DELIVER the service?
NECESSARY ACTIVITIES TO DELIVER?
PARTNERS OR AFFILIATES?
PEOPLE NECESSARY TO DELIVER?
How much to ACQUIRE a customer?
WHO ARE THEY?
WHAT ARE YOUR OFFERS?
How much to maintain the business?
OUTCOMES = PROFIT
How much to acquire a customer?
How much to deliver the service?
How much to maintain the relationship?