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Planning, How much to DELIVER the service?, How much to ACQUIRE a…
Planning
How much to DELIVER the service?
NECESSARY ACTIVITIES TO DELIVER?
PARTNERS OR AFFILIATES?
HOW MUCH?
PEOPLE NECESSARY TO DELIVER?
How much to ACQUIRE a customer?
WHO ARE THEY?
WHAT ARE YOUR OFFERS?
WHAT ACTIVITIES?EFFORT?
HOW MUCH?
How much to maintain the business?
WHAT ACTIVITIES?
HOW MUCH?
What Assets?
TOTAL COSTS
ACQUISITION
DELIVERY
MAINTENANCE
PRICING
PRODUCTS
SERVICE
PRICE
ADD ONS
Increase Prices
Increase Clients/Customers
Diversify
Results:
Priorities
Expectations
Focus
OUTCOMES = PROFIT
How much to acquire a customer?
How much to deliver the service?
How much to maintain the relationship?
SELF
BUSINESS