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Rebranding: Barcelona - Coggle Diagram
Rebranding: Barcelona
History of Barcelona:
Roman Settlement:
A tightly packed medieval city, with dense streets/alleys contained within city walls.
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15th century:
Barcelona's maritime heritage was well established. The city received/sent goods throughout the known world.
19th century:
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Products such as cotton, wine, cork, iron and steel became important
The medieval walls were knocked down to decrease densely populated areas and the poor health it resulted in
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Population grew from 115,000 to over 500,000
20th century:
By 1930 the population had reached 1 million.
The city became a centre for culture, with close links with Paris.
1936:
Barcelona became a volatile centre for Republican opposition to the Nationalists led by General Franco.
1939:
Nationalists took the city and Catalan culture was suppressed. The architecture was not well maintained and Barcelona lost its vibrant spirit; it became a run down and ageing city.
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Role of sport:
There was redevelopment and renovation of run down areas eg. harbour, beaches.
In 1992 Barcelona won the right to host the Olympics.
This was a major moment in the rebranding of Barcelona as it used the games generate the city.
A riverside park was also created , with business parks, media parks and an international conference centre.
The Olympics were used as a catalyst to rebrand Barcelona as a ‘one-city’ .
It intended to offer something to all residents and tried to unite the city.
Athletes’ villages were made on the sea front,
With a main stadium inland.
The project wasn’t just top-down, it was key in helping to reassert Catalan identity and pride.
Barcelona football club also strengthened the city’s self belief and confidence.
Nou Camp is one of the world’s great sporting venues, capable of holding 98,000 spectators has created another flagship location in the city.
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Role of culture:
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Universal Forum of Cultures promoted regeneration, reimaging and refurbishment of public places
Art galleries, museums, restaurants, cafes, public places and architecture have been used to promote Barcelona as the most vibrant and creative place in Europe. La Rambla (tree lined boulevard) was designed to attract locals and tourists to visit nearby shops and restaurants.
Role of business:
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Key aims of Vision 2020:
To position the city as attractive and influential with innovative global talent, and as the best selling region for economic and business growth.’
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