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armor to do (not for conferences yet, this is from a linked in lead…

- - - - not general
        
        strategy
        
        brand identity prism
        
        customer journey from marketing --> sales --> onboarding inbound
        
        interview roger and others
        
        customer personas
        
        interview roger
        
        positioning diamond
        
        positioning statement
        
        10 questions to build platform
        
        minimal viable brand template
        
        positioning grid
        
        customer research quadrants
        
        Business Model Canvas
        
        Value Proposition Canvas
    - - quick service
      - small box retail
      - big box retail
      - big box warehouse
- - - - what makes us different
      - answering questions no one else is but everyone is asking
- - - - practice
      - determine products we are selling