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Business Plan - Coggle Diagram

- - - - Production techniques and costs
      - Quality control
      - Customer service
      - Inventory control
      - Product development
    - - Product development
      - Inventory control
      - Customer service
      - Quality control
      - Production techniques and costs
  - - - Amount of space?
      - Type of building?
      - Zoning?
      - Power and other utilities
    - - Is it important that your location be convenient to transportation or to suppliers?
      - Do you need easy walk in access?
      - What are your requirements for parking and proximity to freeway, airports, railroads, and shipping centers?
      - Construction?
    - - Occupation expenses
      - rent
      - maintenance
      - utilities
      - insurance
      - initial remodeling costs
  - - - Raw materials?
      - Supplies?
      - Finished goods?
  - - - If fluctuating, how would you deal with changing costs?
  - - - Accounts Receivable Aging
        
        Subtopic 1
        
        Subtopic 2
        
        Subtopic 3
        
        Subtopic 4
        
        Subtopic 5
        
        Subtopic 6
    - - When do you make a phone call?
      - When do you send a letter?
      - When do you get your attorney to threaten?
  - - - Accounts Payable Aging
        
        Subtopic 1
        
        Subtopic 2
        
        Subtopic 3
        
        Subtopic 4
        
        Subtopic 5
        
        Subtopic 6
- - - - Growth trends
      - trends in consumer preferences
      - trends in product development
    - - High capital cost: (Yes/No)
        
        If yes, then what are they?
        
        What are strategies to overcome this barrier?
      - High production costs: (Yes/No)
        
        If yes, then what are they?
        
        What are strategies to overcome this barrier?
      - High marketing costs: (Yes/No)
        
        If yes, then what are they?
        
        What are strategies to overcome this barrier?
      - Consumer acceptance: (Yes/No)
        
        If yes, then what are they?
        
        What are strategies to overcome this barrier?
      - Brand recognition: (Yes/No)
        
        If yes, then what are the current brands?
        
        What are strategies to overcome this barrier?
      - Training and skills: (Yes/No)
        
        If yes, then what are they?
        
        What are strategies to overcome this barrier barrier?
      - Unique technology and patents: (Yes/No)
        
        If yes, then what are they?
        
        What are strategies to overcome this barrier?
      - Unions: (Yes/No)
        
        If yes, then what are they?
        
        What are the strategies to overcome this barrier?
      - Shipping costs: (Yes/No)
        
        If yes, then what are they?
        
        What are the strategies to overcome this barrier?
      - Tariff barriers and quotas: (Yes/No)
        
        If yes, then what are they?
        
        What are the strategies to overcome this barrier?
    - - Change in technology
        
        Positive
        
        Negative
        
        What are strategies to overcome the potentail negative affects?
      - Change in government regulations
        
        Positive
        
        Negative
        
        What are strategies to overcome the potentail negative affects?
      - Change in the economy
        
        Positive
        
        Negative
        
        What are strategies to overcome the potentail negative affects?
      - Change in your industry
        
        Positive
        
        Negative
        
        What are strategies to overcome the potentail negative affects?
  - - - Quality?
      - Unique?
      - Proprietary features?
    - - Costs
      - Prices
      - Fee
      - Leasing structures
    - - Features
        
        What is special about it?
        
        Advantages?
        
        Disadvantages?
      - Benefits
        
        What will the product do for the customer?
        
        Advantages?
        
        Disadvantages?
  - - - Age
      - Gender
      - Location
      - Income Level
      - Social class
      - Occupation
      - Education
    - - Industry (or portion of an industry)
      - Location
      - Size of firm
      - Quality
      - Technology
      - Price preferences
  - - - Names
      - Addresses
    - - Across the board: (Yes/No)
        
        If yes, what are their advantages?
        
        What strategies can you deploy to gain the advantage?
      - Just for certain products: (Yes/No)
        
        If yes, what products?
        
        What strategies are there to differentiate you?
      - Just for certain customers: (Yes/ No)
        
        If yes, what customers?
        
        What strategies are there to give you the advantage?
      - Just for certain locations: (Yes/ No)
        
        If yes, what locations?
        
        What strategies are there to give you the advantage?
    - - Competitive Analysis table
        
        Factor
        
        Me
        
        Strength
        
        Weaknesses
        
        Competitor A
        
        Competitor B
        
        Importance to Customer
        
        Products
        
        Price
        
        Quality
        
        Selection
        
        Service
        
        Reliability
        
        Stability
        
        Expertise
        
        Company Reputation
        
        Location
        
        Appearance
        
        Sales Method
        
        Credit Policies
        
        Advertising
        
        Image
  - - - How will you get the word out to customers?
      - Advertising
        
        What media?
        
        Why?
        
        How often?
        
        Why this mix?
      - Identify low-cost methods to get the most out of your promotional budget?
      - What methods will you use other than paid advertising?
        
        trade shows
        
        If yes, which ones?
        
        Where are they?
        
        What is the cost?
        
        Catalogs
        
        If yes, which ones?
        
        Where are they circulated?
        
        What is the cost?
        
        dealer incentives
        
        If yes, which ones?
        
        Where are they?
        
        What is the cost?
        
        word of mouth
        
        If yes, how?
        
        Network of friends / professionals
        
        If yes, who?
      - What image do you want to project?
      - How do you want customers to see you?
      - What plans do you have for graphic image support?
        
        Logo design
        
        Cards
        
        Letterhead
        
        Brochures
        
        Signage
        
        Interior design
      - Should you have a system to identify repeat customers and then systematically contact them?
    - - How much will you spend on the items listed above?
      - Before startup?
      - Ongoing?
    - - Does your pricing strategy fit with what was revealed in your competitive analysis?
      - Compare your prices with those of the competition.
        
        Are they higher,lower, or the same?
        
        Why?
      - How important is price as a competitive factor?
        
        Do your intended customers really make their purchase decisions mostly on price?
      - What will be your customer service and credit policies?
    - - Is your location important to your customers?
        
        If yes, how?
      - If customers come to your place of business:
        
        Is it convenient?
        
        Parking?
        
        Interior spaces?
        
        Not out of the way?
        
        is it consistent with your image?
        
        Is it what customers want and expect?
      - Where is the competition located?
        
        Is it better for you to be near them or distant?
    - - How do you sell your products or services?
        
        Retail
        
        Direct
        
        Your own sales force
        
        Agents
        
        Independent representatives
        
        Bid on contracts