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Consumer Buying Behaviour: Buying behaviour of final consumers -…
Consumer Buying Behaviour: Buying behaviour of final consumers - individuals & households who buys goods and services for personal consumption
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Product Adoption
Adoption categories
- Innovators (2.5%)
- Early Adopters (3.5%)
The chasm between People Who Want Newest Things (Early Market) and People Who Want Convenience and Solution (Mainstream Market) - The gap to bridge if you want to want the main society to adopt your product.
- Early Majority (34%)
- Late Majority (34%)
- Laggards (16%)
Adoption Process
- Awareness
- Interest
- Evaluation
- Trial
- Adoption
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