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social media management, Digital Marketing - Coggle Diagram

- - - - Engaging and informative articles
- - - - Develop Targeted Ad Campaigns
        
        Search Ads
        
        High intent (actively searching)
        
        Text-based ads
        
        Pay-Per-Click (PPC)
        
        Keyword-based
        
        Direct leads or sales
        
        Display Ads
        
        Low intent
        
        Visual ads
        
        PPC or Pay-Per-Impression
        
        Audience-based (demographics, interests, behaviour)
        
        Brand awareness and visibility
      - Monitor and Adjust Bids for optimal results
- - - - Measuring Engagement / Reach / Conversions
    - - Types of Influencers
  - - - Sponsored Advertisements
        
        Visually Appealing
        
        Consumer funnel Specific
        
        Building Buyer Personal and Utilise Targeting Options for Specific Reach
      - Aneri Patel
        
        https://www.facebook.com/mentoringbyaneri
        
        https://www.mentoringbyaneri.com
        
        https://www.instagram.com/mentoringbyaneri/
        
        https://www.youtube.com/channel/UCqQA7dNQU3y7a46eLaFZAeQ
        
        https://www.linkedin.com/in/mentoringbyaneri/?originalSubdomain=in
      - https://www.instagram.com/rjashishsharma/
- - - - helps brand visibility
      - captivates audience
    - - Engaging Contents
        
        more time spent, more interactions resulting into favourable algorithms
        
        Well received content means better rankings
        
        Eye catching cover designs means better CTR
        
        Call to action again results into high engagement metrics
        
        video description with relevant keywords, hashtags and timestamps improves discoverability