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International marketing - Coggle Diagram
International marketing
The global marketplace
World as one market
TNC
Trans
National
Corporation
Risks
Opportunities
Domestic still impacted
Triggers for expansion
Customer drivers
Global expansion
Expectation of global supply
Competitive forces
Competitor expansion
Demand for competition
Low-growth domestic markets
Recession
Desire to grow
Large market share
Cost factors
Reduce
Labour
Transport
Energy
Raw materials
Small domestic markets
Stunted growth
Large investment costs
Seek funding elsewhere
Saturated domestic markets
Too much competition
Gain broader market
Potential higher profitability
Portfolio balance
Diversification
Lower risk
Micro environment
Market access
Existing supply chain links
Skills
Existing
Need to investment
Profit potential
Resources
Financial
Operational
Costs of serving market
Labour
Marketing expenditure
Distribution and control
Product adaptation
Regulatory requirements
Voltage
Safety
Competition
Strength
Volatility
Competitive advantage
Market
Size
Current demand
Growth rate
Prediciting future demand
Macro environment
Considerations
Economic
Income distribution
Employment level
Development
Exchange rate
Differences
Stability
Infrastructure
Transport
Communication
Socio-cultural
Similar
Domestic market
Different
Political and legal
Openness to trade
Openness to FDI
Regulation
Stable
Expansive
Protectionist
Trading systems
Tariffs & Duties
Quotas
Trade agreements
Ethical
Supply chain management
Transfer of jobs
Technological
Availability in target country
Impacts
Efficiency
Coordination