Development of new products - Coggle Diagram
Development of new products
:Technology and technical change
the introduction of new technologies in the production process in order to develop new and innovative products of higher quality and respectful with the environment
Technology and technical change
In the laboratory, you can perform and assist in the interpretation of chemical, physical, and microbiological analyzes of raw materials, intermediate products, processed foods, food additives, and related materials.
For example, this department in a food company that works with plastic containers can develop a less polluting container prototype.
process by which a domain, product or service is renewed and updated through the application of new processes,
diffusion of innovation
a process by which an innovation is communicated through certain channels at a certain time between members of a social system.
Food innovation also includes the creation of new products and the mixing of flavors. An example of this is the rise of molecular cooking
.Innovation generation process
manages a flow of ideas and projects, from their conception to their scaling in the market, and is usually viewed as a set of stages.
Technology and Innovation Management
. key features
he main functions of technology management are: • «Inventory: Identify the technologies that are mastered. Monitor: Follow the evolution of new technologies; monitor competitor's technology
,processes, methods and techniques used by an organization to know, plan, develop, control and integrate its resources and technological activities in an organized way
innovation and organizational structure I
Organizational type innovation is the search for new organizational designs altering the internal structures of the organization and also implies changing the boundaries between the organization and the market.
iimpact of innovation, valuation of the cost of innovation,
keys to success
What factors influence the success of an innovation?
The internal factors considered to have the greatest impact on the success of innovation in companies were: Senior Management open to new ideas and prone to taking risks, decentralization in decision-making and participatory management, motivation
Technology affects value activities themselves or enables companies to gain competitive advantage by exploiting changes in the scope of competition.
technology strategy formulation
The formulation of the technological strategy involves identifying strategic objectives of a technological nature for the medium and long term together with strategic lines of action aimed at guaranteeing their compliance.
The Technological Strategy is the process of adoption and execution of decisions on policies, strategies, plans and actions related to the creation, dissemination and use of technology
Development of new products
New product development refers to original products, product improvements, product modifications, and new brands that the company develops through its own research and development activities.
it is something that an organization or company must comply under any circumstances to achieve its goals.
Barriers to new product development
high level of empathy for users
Obsession with new trends.
Too frequent reuse of designs
New product development audit
organization to assess the effectiveness of the organization's current fundraising efforts and to identify strengths and weaknesses in its development systems (staff, board of directors, internal policies
Definition and Delimitation of the Market
Reference, Segmentation and Positioning
A product is a set of tangible (shape, size, color...) and intangible (brand, company image, service...) characteristics and attributes that the buyer accepts, in principle, as something that will satisfy their needs.
The market in its traditional conception
he traditional markets are capital spaces for the families of farmers-winners and fishermen, who manage their business on a small and medium scale, when it comes to selling their productsl
Market segmentation is mainly based on a process of dividing the market of potential customers into different groups and segments based on certain characteristics.
The essence of strategic thinking is positioning, that is, taking a position on the market, especially on the competition. It means defining for our company how I want to be and how I want to be perceived by customers, competitors and the community.