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Location Branding - Coggle Diagram
Location Branding
Technical Specifications
Stationery: print ready PDF, digital files
Presentation template: editable PDF
Logo: AI files (Pantone, CMYK, RGB, mono)
Digital application: mock-ups
Brand guideline: A4, 16 pages
Due Date: Week 9/10
Naming: Branding_AT1_EVD_Your_Name
EVD in smallest size PDF
Planning and producing concepts
Mood board and SMP
Produce visual solutions
Key information about the target and timeline
25 logo concept thumbnails
Document current identity systems about selected location
feedback and evaluation
Considering elements and principles
Objectives, Required Items
Digital application mockup (information kiosk, interactive map, website, visitor information app)
Brand guideline document (above items, introduction, vision statement, colour palette, type usage, clearance space, incorrect usage, imagery, placement examples)
Presentation template
Standard stationery (business card, letterhead, email signature)
Logo & variations
Project Objectives: Design and produce an identity and branding system for a location/suburb/city
Rationale/Evaluation
Feedback and adjustments
Areas for improve
Intellectual property issues
3 strategies implemented
How solution addresses the brief
Research
Identify key people involved
Current design trends
Research location branding, identify relevant systems and considerations
Research selected location
Production/Presentation
Document process
Prepare print ready files and digital files
Digitally develop the logo and deliverables
Digital presentation document