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Expectancy Violations Theory of Judee Burgoon - Coggle Diagram
Expectancy Violations Theory of Judee Burgoon
Violating another person’s interpersonal expectations can be a superior strategy to conformity. When the meaning of a violation is ambiguous, communicators with a high reward valence can enhance their attractiveness, credibility, and persuasiveness by doing the unexpected. When the violation valence or reward valence is negative, they should act in a socially appropriate way.
Personal space: invisible, variable, space that defines a person’s preferred distance from others
Edward Hall believed most spatial interpretation is outside of awareness
Proxemics
– study of people’s use of space as a special elaboration of culture
Burgoon’s nonverbal expectancy violations model suggests that, under some circumstances, violating social norms and personal expectations is “a superior strategy to conformity.”
Expectancies exert a significant influence on people’s interaction patterns
Eventually came to label her work expectancy violations theory (EVT)
EVT offers “soft determinism” rather than hard-core universal laws and uses qualifying terms such as
may
more likely
can be
and relatively
Violations of expectations may arouse and distract recipients
Terms
Expectancy
– what people predict will happen, rather than what they desire
We gauge the interaction by processing:
Context
Relationship
Communicator characteristics
Valence … “how much”
attractiveness (positive valence)
aversiveness (negative valence)
Violation valence
– perceived positive or negative value assigned to breach of expectations, regardless of the violator
Communicator reward valence – sum of positive and negative attributes brought to the encounter, plus potential to reward or punish in future
Interaction position
– a person’s initial stance towards an interaction as determined by personal requirements, expectations, and desires (RED)
Reciprocity
– strong human tendency to respond to another’s action with similar behavior