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Dissertation Sections, WORD COUNT - 15,000 WORDS - Coggle Diagram
Dissertation Sections
Literature Review
4,000 WORDS
Raves
UK
Germany
Music Festivals
Consumer Behaviour (consumption and the self?)
Social Identity Theory
the self concept and its effect on purchasing decisions
the self is the ideal state of a consumer - seen through wants and desires as a way of crafting ideal self
the consumption of goods can be seen as a way of extending the self through the transfer of meaning (Belk, 1988)
consumers utilise consumption as a way of closing the gap between their actual and ideal self
Consumer Culture Theory (consumers and culture?)
Culture definition - shared meanings, rituals, norms, traditions among members of a society
Consumption Communities
Sub-cultures of Consumption
Harley Davidson biker subculture (Schouten and McAlexander 1995)
Consumer Tribes
Brand Communities
Marketing
CONTRIBUTION
Introduction
Methodology
Conclusion
Findings
WORD COUNT - 15,000 WORDS