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Amazon - Coggle Diagram
Amazon
Implementation through the brand elements
Web Atmosphere
Clear visual information of products
Thoughtfully organized to the customer's own purchases
Amazon Prime
Makes experiences more customer friendly
Free shipping
Faster delivery
Early access to deals
Customer Service
Active 24/7
The Brand Concept
Customer-centric
Easy to access customer reviews
Various branded products based on customer wants and needs
Listening to the customer's needs and acting on them
Recognizable image
Amazon "Smile" featured on products and box
The Brand Platform
Product Diversification
Amazon Prime Video
Streaming service
Alexia
Virtual assistant
Kindle
E-reader
Mass Appeal
Homepage based on costumers searches and purchases
Any type of product for anyone
The role of interactivity and trust play to support the selected brand
Trust
Customer Reviews
Transparency
Data usage
Shipping cost
Interactity
Curated homepage
Look Inside Option for Books
Anyone can post a review
Reviews can include customer photos