Suggest that cultural pessimists under-estimate the strength of local cultures – they note that people do not generally abandon their cultural traditions, family duties, religious beliefs and national identities because they listen to Madonna or watch a Disney film. Rather, they appropriate elements of global culture, and mix and match with elements of local culture, in much the same way as the citizens of the USA and Britain.

Globalisation is happening and it benefits the West more than the rest

Globalisation is a one way process in which Western institutions and ideas are imposed on the rest of the world

Globalisation is a negative phenomenon, a form of Western, mainly American imperialism

The belief that all events are predetermined and therefore inevitable

Seabrook suggests that globalization sweeps aside the multiple meanings human societies and cultures have derived from their environments.

Argues that neoliberals paint a false picture of the benfits of economic globalisation through the spread of neoliberal economic policy

They claim they exist to force developing countries down the free-trade road