Please enable JavaScript.
Coggle requires JavaScript to display documents.
black panther - Coggle Diagram
black panther
context
-
-
-
-
-
mainstream film = a film that is made by the major film studios on a high budget and targeting a universal, global audience
- have visual appeal, high production values and are easy to market to audiences
marketing
aims
- attract audiences
- make money
- view film as a cultural event
- challenge outdated stereotypes in a white-dominated industry/genre
marketing strategies include
- film poster ahead of teaser trailer
- full trailer released in october 2017
- nyfw = costumes mirrored those of film
- synergy with companies such as clarks (bp inspired shoe design) & lancome (makeup line used by film stars during its premiere)
- awarded ghetto film school $50,000 & coogler spoke to students (personally reaching out to black communities)
-
the hashtags 'blackpanther' & 'blackpanthersolit' create a sense of community & a movement that sits behind the film - was the most tweeted about film ever in march 2018
criticism of marketing = although it's linked to social change, it is still a movie designed to make profit
regulation
-
-
given a 12a due to moderate violence, injury detail, rude gesture
bbfc = entirely independent, but the mpaa is funded by the film studios that it's there to regulate
theorists
gerbner = his theory is supported, as black panther is looking to alter the narrative of black representations in the media
hesmondhalgh
- minimise risk = star power of michael b jordan & superhero narrative that is maintained throughout the franchise
livingstone & lunt
- 12a & pg 13 ratings are only really applicable at the point of purchase, as when the film becomes available on digitally-convergent platforms such as youtube, it moves into a different regulatory space
- some will be password-protected, whilst others will just ask for a simple tick-box age-verification process
- individuals are therefore placed at greater risk of exposure to harmful content by the rise in digital technology
audience
aim = to attract an increasingly black audience, whilst also maintaining marvel's existing audience
demographic for opening weekend = 37% black, 30% white - shows that the film was successful in targeting its demographic
usual marvel audience = 15% black, 40% white
analysis
-
film posters
protagonist takes ownership over wakanda, addressing the mis/underrepresentations of africa
intertextual reference to huey p newton (leader of the black panther party), connoting black empowerment, as black panther party drove cultural change
film trailers
representations of wakanda
- both rural & urban
- both traditional & progressive = hybrid of clothing (traditional african patterns with modern elements), & modern air transport with rural mountains
- a world of technological change & advancement
- seeks to address misrepresentations of africa in hollywood as being a place of poverty
dialogue
- "i have seen gods fly...but i have never seen anything like this" drives notion that this is something new for marvel
- "what happens now determines what happens to the rest of the world" if this film doesn't drive change, nothing will
disney
integration
- disney started as an animation studio targeting families & children, then integrated into live actions films reaching new audiences
- then disney+ was released rivalling netflix & further horizontally integrating across tv market
disney as a conglomerate
benefits to disney
- profits (don't have to share)
- control (can change its mind regarding eg distribution)
benefits to audiences
- security (films unlikely to be cancelled)
- sequels (more scope for releasing them)
- quality (past films of high quality so new ones will be too)