genre = british social realism

• low budget, documentary style for verisimilitude
• offers a 'window to the world' representing social issues with a social message
• associated with niche, arthouse audiences

uk regulatory body = bbfc

• a non-government, independent body that decides on an age rating based on the film's content and the bbfc guidelines
• ensure their opinion is unbiased by drawing examiners from a wide range of backgrounds, who are also removed and replaced regularly
• received a 15 rating from bbfc - originally requested a 12a, but due to the use of strong language, references to poverty, drug use & prostitution, it couldn't be given this
• 15 rating was most likely kept to create realism of uk welfare state in its realist form

bbc's 5 public purposes

• impartiality
• all ages
• highest quality = applies to idb
• diverse communities = addresses misrepresentations
• reflects the uk = reflects uk values, eg benevolence & power of the welfare state

marketing

• used viral/word of mouth, meaning the film was actively encouraged through conversation/social media
• the hashtag 'wearealldanielblake' generated publicity & a sense of community
• partnered with trinity mirror group & both promoted each other creating synergy - issues in the film are very aligned with the mirror's left-wing ideology
• october 2016 issue of the mirror included an editorial 'written by daniel', gave away 100,000 free tickets to regional screenings, made around £15 million in editorial value, disruptive display advertising in online news

funding

• funding bodies = bbc & bfi (bfi funded £300,000)
• as it's an independent film, needs to seek funding from other sources
• idb enables bfi to achieve many of its objectives, eg has an impact on society & 'development of the arts', as it's an independent company promoting british talent

production

• company = sixteen films
• outside control of a major film company
• privately created & financed, with a lower budget
• different filming styles, eg handheld camera & ambient lighting for realism
• marketing focuses on narrative rather than stars
• different distribution model to conglomerates

distribution

• company = e-one
• official uk trailer
• film poster
• collaboration with tmg
• promotion at independent film festivals, eg cannes & sundance

curran & seaton = supports their notion as idb is independently owned, therefore has the freedom to produce products in the way they want to

livingstone & lunt

• reguation has become increasingly more difficult due to the rise in digital technology - with idb, users under the age of 15 can watch the film through streaming platforms for example
• its low marketing budget meant the film was promoted heavily online, so younger users are therefore at risk of being exposed to the issues of the film, even if not the film itself
• could link to shirky with fans of the film posting clips on platforms such as tiktok, where younger users are once again vulnerable