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Market research - Coggle Diagram
Market research
Secondary research
Internal sources
External sources
Market analyses
Academic journals
Government publications
Media articles
Online
Sampling methods
Population
Sample
Quota sampling
Convenience sampling
Random sampling
5Ds of Unethical market research
Damage
Dishonesty
Deception
Disclosure
Detachment
Primary market research
Surveys
Interviews
Focus groups
Observations
Types of market research
Quantitative market research
Continuous market research
Qualitative market research
Ad hoc market research
Purpose of market research