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Cake Making - Coggle Diagram
Cake Making
Physical resources
premises
kitchen
oven
blender
freezer
fridge
electric whisk
shop
stock
ingredients
delivery car
equipment
utensils
cutlery
bowls
packaging
mixers
card machine/ till
Unique Selling point
range of flavours
Range of Designs
Personalistion
Delivery Service
Target Markets
adults
cheap prices
use as a channel to children other family members and friends
families
Events
celebrations
Children
younger designs
figures and characters they know
fun designs
bright colours
older generation
gifts
more likely to come back
more likely to spend time and money in store
product features
Brownies
regular
vegan
white chocolate
different fillings such as fruit
Cakes
colourings
colours of choice
flavours matching colours
toppings
decorations
icing
flavours
vanilla
fruit flavours
strawberry
raspberry
banana
chocolate
white
dark
Different sizes
medium
tall
sponges
layers
cupcakes
Pastries
nutty
croissants
chesses/chocolate twists
custard tarts
pan au chocolate
cinnamon swirl
scones
sweet or savoury
raisins
cheese
fruit
Financial resources
wages
need good wages for staff
loans
Princes trust
bank
savings from profits
Human Resources
Skills
customer experience
catering skills
health and safety
food awareness
training
safety
hazards
equipment training
hygiene
Staff
financial skills
correct skills
uniforms, aprons
Marketing
social media
Instagram
Facebook
Tiktok
Posters/leaflets
Billboards
Lampposts
Shop windows
Personal resources
skills
financial skills
budgeting
working out income
break even analysis
marketing skills
advertising
cooking skills
hygiene
recipe knowledge
ingredient knowledge
communication skills
talking to customers
communication with staff
knowing how to deal with complaints
Laptop/phone
online banking
advertising
making orders
organising staff