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assassin's creed iii: liberation - Coggle Diagram
assassin's creed iii: liberation
context
developed by ubisoft
released 30 october 2012 (range of platforms = 2014)
simultaneous release alongside aciii
ac = a long-running franchise & one of the biggest selling of all time
conventions of genre/franchise
assassins vs templars
revenge narrative
single player format
part of the historical chronology
useful statistics
a 50/50 gender spilt of gamers roughly
slightly higher female figure for mobile gaming
only 5% of video games show female protagonists
purpose of the game
= to address the under/misrepresentation (through sexualisation) in a male-dominated industry over 4 decades
audiences
mobile gamers
single platform release - unconventional trailer
wifi & 4g compatibility
multi-player functionality
female gamers
female protagonist
androgynous costume - not over sexualised
single platform release - more mobile gamers are female
violent actions & dialogue - "i stand with those..."
existing fans of the franchise
intertextual reference to kenway
simultaneous release with aciii
maintains knights vs templars narrative
theorists
neale
= repetition through narrative chronology, revenge narrative, similar gameplay & difference through female heroic protagonist
livingstone & lunt
= aciii:l age rating is 18, however due to purchases being online & identification rarely required, underage gamers can play the game
hesmondhalgh
vertical integration = synergy between vita & game, & simultaneous release
minimise risk = kenway & conventional narrative elements
maximise audience = growing market of female gamers
however, could be argued to take risk through female protagonist, as it changes the conventions of the genre, therefore could risk losing audience members
analysis
the story trailer
"i told you to keep your place" - perhaps a hint to how ethnic minorities/women have been repressed over time, but at the same time, aveline jumps off of a building in an act of freedom/liberation
"i stand with those who stand with me" - she's shown to be stood with kenway from aciii, creating unity & loyalty amongst existing fans of the genre & female gamers, reminding existing fans that they're not left behind
"and so, i fight" - moment of empowerment as she slays a male
"i lure my prey through the guise of a lady" - overcomes & exploits repression of femininity
promotion & final screen in trailer
promotion
builds anticipation
ac has its own webpage
ubisoft logo gives credibility
exclusivity suggested by ps logo
final screen
appeals to super fans with 'behind the scenes'
synergy with learning how to use unique vita features
the hashtag 'ac3' generates conversation through its difference & anti-conventional features
aveline de grandpre
female protagonist - breaking ground
mixed race (french/african) with ancestors as slaves
androgynous costume - hints to her femininity, but is also typical of costumes of the franchise, eg hiding face, armed clothing, weaponery - however, there's still underlying sexualisation through her body shape
regulation
regulatory body for video games = video standards council
issues with new regulation
age rating is only a point of purchase that doesn't stop people playing
rise of digitally convergent platforms like youtube & twitch mean games can be streamed without being bought
online gameplay & multiplayer - anonymity may cause danger
online social space means interacting with others
dangers of online video games
imitation
reward for violence
online anonymity
grooming
in-game purchases
age rating = 18 given by pegi, due to graphic violence to humans & use of strong language - however, violence is a selling point
release of the game
single platform
offers accessibility & convenience
gaming on the move
wi-fi functionality
synergy in the co-promotion of console and game
targets female gamers
simultaneous release
appeals to existing fans of the franchise whilst also to a different demographic
offers a platform for female gamers & broadens their audience
both games become part of the existing chronological narrative of ac