Learning
Classical
Conditioning
Operant
Conditioning
Social Cognitive Learning Theory
The type of learning in which a response naturally elicited by one stimulus becomes to be elicited by a different formally neutral stimulus
Pavlov and Watson
The type of learning in which behaviors are emitted to earn rewards or avoid punishments
B.F. Skinner
The type of learning in which behaviors are learned by observing a model
Albert Bandura
Phobias
Taste Aversion
Using Sex to Sell
Key Terms
Unconditioned Stimulus (US) – A stimulus that invariably causes an organism to responds in a specific way
Unconditioned Response (UR) – A response that takes place in an organisms whenever an unconditioned stimulus occurs
Conditioned Stimulus (CS) – An originally neutral stimulus that is paired with an unconditioned stimulus an eventually produces the desired response in an organism when presented alone.
Conditioned Response (CR) – After conditioning, the response an organism produces when only a conditioned stimulus is presented.
Working
Coming home by curfew
Superstitious Behavior
Going to school.
Key Terms
Reinforcer - a stimulus or event that follows a behavior and makes that behavior more likely to occur again
Punisher - a stimulus or event that follows a behavior and makes that behavior less likely to occur again
Video Games
Gender Roles