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Swimming Pool, image, image, image, image, image - Coggle Diagram
Swimming Pool
People
Younger people
I believe that the younger people would enjoy the new waterslides, so we should focus some advertising on the waterslides to make sure that younger people, especially children are more interested.
Athletic people
People who are more athletic would probably enjoy the diversity of the indoor and outdoor pools. This means that there's varying options to what they can do at the swimming pool. This diversity in activities will drive these kinds of people to the waterpark.
Teenagers
Even though the waterslides would be mostly targeted at younger people, teenagers would certainly still enjoy the experience. Also, the teenagers would probably be the most interested in the wave machine. This is due to younger people probably being too young to fully appreciate it, and older people opting for relaxation most of the time, compared to thrill-seeking as most teenagers do. Therefore, there should also be a focus on the wave machine to show teens that there is something for them at the swimming pool as well.
Older people
Older people would probably like the more relaxing aspects of the swimming pool, such as the lazy river and jacuzzi. There is a large demographic that enjoys these certain activities. Paired with the waterslides, this means that parents can enjoy watching their children while also not having to sacrifice their relaxation. This would make both large groups profitable from.
Location
Indoors
The main addition to the indoor pool would be the wave machine. As this probably wouldn't be as popular as the waterslides and lazy river, it should be featured on the front of the brochure, but perhaps less prominent than the other two main additions. Existing members that have older children, teenagers, would benefit from this. So, it should still be featured on the front.
Outdoors
Outside, the lazy river and waterslides will be the main attraction. These will be featured prominently on the front of the brochure in order to inform clearly to all current members the changes. Lots of emphasis should be put on these as they are large features of the upgrades being made to the park. New members would also be excited at the prospect of waterslides and a lazy river being added to the park. Therefore, members should be made aware of them.
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