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The SAAS product manager - Coggle Diagram

- - - - MRR Movements
        
        Reactivation
        
        Previously active customers moving back onto a paid plan.
        
        Expansion
        
        Increases from existing customers, usually from upgrades.
        
        New Business
        
        Leads converting to new customers.
        
        Churn
        
        Customers canceling active subscriptions
        
        Contraction
        
        Decrease in MRR from existing customers; e.g. from downgrades.
    - - MRR/Customer Count
    - - New business MRR in period/New customers in same period
    - - A state achieved when revenue expansion outweighs churn and downgrade revenue