Chapter 7: Location Based Services (LBS) - Coggle Diagram
Chapter 7: Location Based Services (LBS)
Uses of LBS
quickly find the nearest store location (retail customer)
companies can push ads only to individual within the same geographic location
deliver real-time information, eg. traffic updates and weather reports
track exact location in the event of a blown tire or vehicle accident.
Mobile workforce management
to check in at a location using their mobile device
e.g logistics-dependent companies that employ individuals out in the field or at multiple locations.
matching a customer's location through a smartphone to a credit card transaction.
Tying the smartphone's location to a credit card allows you to flag transactions made across several geographic locations over a short time.
Most of this income is coming from SMS
MMS, IM, emaill and Mobile Internet (WAP Protocol)
Tracing user & applications - LBS
What is LBS?
Kupper A (2005) Location-Based Services: Fundamental and Operation Wiley
"IT services for providing information that has been created, compiled, selected, or filtered taking into consideration the current locations of the users or those of other persons or mobile objects"
Steiniger S, Neun M and Edwardes A (2006) Foundations of Location Based Services Lesson 1 CartouCHe1
"LBS are information services accessible with mobile devices through the mobile network and utilizing the ability to make use of the location of the mobile device."
positioning and navigations
helping multiple applications connect with users on real-time basis
be accessed through smart devices with a geographical positioning feature serving in diverse ways.
Not just about maps & travel:
Help with security and safety when crime and natural disasters strike
Need for services on the move.
Availability of hardware
GPS hardware in more devices
Better data networks
Growth of LBS
Increased smartphone adoption
Growth of mobile advertising
Success of new digital business models.
Increasing speeds and broader coverage of mobile networks.
Data & content
Maps & Navigation
Friends & Family Finder
Yellow PAges (Local Search)
User Generated Content (UGC)