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kiss of the vampire - Coggle Diagram
kiss of the vampire
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theorists
hall = women are reduced through sexual & subservient stereotypes
- inequality of power = male-dominated industry, production & society
- powerful female is considered 'othered' through supernatural connections
levi-strauss
men vs women binary
- could argue female antagonist is foregrounded, therefore is given greater power promoting female dominance
- only 2 men and 1 woman in a position of weakness - progressive representation of women
good vs evil binary
- evil = privileged through female antagonist
- can be viewed as becoming dominant through evil, or can be dismissed due to her link with the supernatural
van zoonen = 1960s was a period of female liberation, so female audience can read antagonist as an aspirational figure
- however, even when women are in a position of power, they're sexualised and reduced through this, whereas the males aren't
barthes
- semantic code = bats & their conventional association with vampirism & horror in general
- symbolic codes of horror, darkness and fear are more widely reinforced through signifiers such as the moon
analysis
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general analysis
the capitalised, serif font of the title
creates connotations linked to the vampire film genre with its ‘wooden’ styling - referencing the vampire’s coffin or the stake needed to kill him perhaps
a ‘painted’ main image is highly conventional of films of the period and links to the poster for dracula, but the fact that it’s in colour (anchored by the text “in eastman color”) connotes that this is a modern telling of an older story
the grey, black and brown colour palette reinforces the film’s dark, chilling conventions, while the red highlight colour draws attention to the attacking bats, the vampire and the blood – all key visual signifiers for the genre
context
1963 = audience familiar with tropes of horror genre & 'monster' movies - hammer had success with other ‘monster movie’ franchises such as the mummy and frankenstein
patriarchal society but growing female liberation and position in society - eg availability of birth control pill in 1961 through nhs
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