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media representations of age - Coggle Diagram
media representations of age
perspectives
functionalism
media provides children with values and norms required to be good citizens - once children age, it can help with boundary maintenance
representations normalise boundaries for young people
representations tell young people what is expected of them and what punishments to expect if they something wrong
pluralists
representations reflect reality
criminal behaviour is newsworthy - people like to read about it and thats why its reported on
marxism
GMG
= most journalists see older people as the top of the hierarchy of credibility - so their views are valued over young peoples
postmodernism
new media empowers young people and allows them to construct their own identities - so old representations don't matter
'pick n mix' identities
representations of children
common stereotypes - cute, little devils (e.g. Bart Simpson), brillant, brave little angels, accessories, modern
children are represented in adverts in ways that socialise them to become active consumers
evans + chandler =
the emergence of pester power, children encourage their parents to spend money on toys
in the last 15 years, there has been a move to more realistic drama featuring issues from a child's point of view
mainly positive representations, 80% of television drama depicted children in pro-social situations
A03
influences of gender, ethnicity, religion, etc change depending on childhood and media representations
representations of youth
youth as a lifestyle + identity
networking sites on the internet allow youth to project their identities around the world
youth as a social problem
cohen
= youth are labelled as 'folk devils' for society to unite against (link with moral panics)
youth's behaviour of drug taking and binge drinking has attracted the disapproval of those in authority
wayne
= found that 1% for news featured a young persons opinion
representations of old age
Newman
= upper class men are often portrayed as occupying high status roles as world leaders, politicians, judges, etc who are wealth
symbolic annihilation
cuddy + fiske
= only 1.5% of characters on screen are elderly's - stereotyped as forgetful and useless
the emphasis on youth and beauty and television imply that ageing should be avoided at all costs - a stigmatised identity
grey pound
= positive and more frequent representations to cater for ageing populations
A02
Film - The Best Exotic Marigold Hotel
91% of advertisements portray the elderly as 'golden agers' who are active, alert and content
media portrayals are generally ageist - representations are negative
grumpy - resistant to social change and stubborn, complaining about the modern world
a burden - an economic burden on society in terms of costs of healthcare and pensions