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123 Profit Course - Coggle Diagram

- - - - Free/Cheap
      - Buy
      - 2023 (or the year)
      - Click Here
      - % Off
      - Now
      - Today
      - Best
      - Deal
      - Top
    - - 1) Use as many of the top 10 kws above as possible
      - 2) Use dynamic {keyword} insertion
      - 3) Spy on competition to swipe their best words
      - 3) Always have a call to action in your ad
  - - - want to be 50% as above = spending more $ and less = less $
  - - - 1) If I am higher than my target lead cost AND my impression share is above 40% then lower the bid
      - 2) If I am lower than my target lead cost AND my impression share is above 40% then do nothing
      - 3) If I am lower than my target lead cost AND my impression share is below 40% then bid higher
      - 4) If I am higher than my target lead cost AND my impression share is below 40% then pause
- - - - Add terms and conditions at the bottom
      - Add content below the fold optimized for mobile
        
        https://app.freeprivacypolicy.com/
- - - - Verify domain w/ https://bing.com/webmasters
        
        Creation Microsoft Conversoin Lead Submit Goal with URL
  - - - Broad vs Phrase vs Exact:
        
        https://help.ads.microsoft.com/#apex/ads/en/50822/1-500
      - Best to start with Phrase or Exact as Broad is very very wide
      - Exact may cost more per click
      - Microsoft Keyword Research Guidelines
        
        pick 5 keywords to start
        
        4 Guidelines (NOT rules) for picking keywords to run
        
        1) Start with the keyword that describes your niche, i.e. if you are in the rent to own niche, start with the keyword "rent to own"
        
        2) Take the offer amount and multiply it by 0.25 to get a best guess epc
        
        3) Take the suggested bid and multiply it by 2
        
        4) If the suggested bid x 2 is less than the best guess EPC it stands to reason that's a good keyword to run
    - - Call microsoft / chat
      - Ask Friends for account
      - Set up business new entity with address, IP, ISP, Credit Card, and maybe even device
      - Buy a microsoft ad account somehow
    - - Do you have too little traffic?
        
        Is your account new? -> Wait 3 days
        
        If your account is not new OR you waited 3 days then raise the bid by 5 cents. Raise it 5 cents every day until you get a lot of traffic
        
        Do you have too much traffic?
        
        Lower the bid 5 cents every day until it slows down
        
        My lead cost is too high!
        
        Start turning off poorly performing keywords
        
        What’s your opt-in rate? Is it below 30%? You want to be 30-50%. Test different headlines, button text, button colors, etc
        
        1 more item...
        
        I’m losing too much money!
        
        Your goal is to have your CPA < EPC. If it’s not that means you either need to lower the CPA or raise the EPC
        
        Test different opt-in pages
        
        Test different offers
        
        Try new keywords
- - - - https://support.google.com/adspolicy/answer/6008942?hl=en
    - - https://search.google.com/search-console/about
    - - https://chrome.google.com/webstore/detail/tag-assistant-legacy-by-g/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en
    - - Find Key words
        
        Use adwords grabber to find similar keywords for all 3 types (dart board type and optimize)
        
        https://chrome.google.com/webstore/detail/tag-assistant-legacy-by-g/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=en
    - - 1) Move from Click bidding to Conversion TCPA Bidding as fast as you can
        
        2) You need to have 50 conversions per week & continue to feed Google with 50 leads per week to make this move
        
        3) Set your TCPA Bid no lower than 30% of your Max Clicks cost per lead
        
        4) You can change bids at the ad group level