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Value proposition - Coggle Diagram
Value proposition
The value cycle
Value creation
initial step
interdependent activities
Marketing Research and Development
three components
key partners
key activities
key resources
initial form of product
Value appropriation
buying experience
two steps
transactions
fulfillment
adjust whole value proposition to fulfillment
value renewal
Renew value
for continue consumption
when value is gone
by adding new features or updating value
Value consumption
core of value proposition
judgement and experience
value transfer
reasons
loss of value
other values offered with others with higher benefits
Definition
Promise of value
benefits