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McDonald McD : : - Coggle Diagram
McDonald
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Convenient fast food.
Recognizable and widely known worldwide
Slogan: I'm lovin it
Logo: Golden Arch
Brand Colour uses Red (Symbolizes hunger in away) and Yellow (Eyecatching and attractive to see)
Mascot: Ronald McDonald
They have toys for Happy Meal
Suitable for wide audience of all ages
Main competition: Burger King & all fast food chains
Variety of Menu: The food always have the word Mc in the front
They have a diverse section: McCafe
Packaging: Typography used is always consistent and eco friendly
Different countries have limited menu (Localized menu) like Brunei have Cakoi
Nostalgic: Gives childhood memories (Esp for Birthday Occasion)
Colllaboration: Increase brand awareness for BTS, Cartoon (Sonic), Webarebear, Smurf and World Cup Merch (Bucket Hat)
https://www.youtube.com/watch?v=DkiNHqll6Sg
Marketing strategy: Minimum spending of $15
Social media platform: IG, FB & Website to order
Worldwide Brand
Evoke Set of Consideration: The top 3 that comes in mind like laptop
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