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Packaging Research and Planning, Packaging Design & Construction, Week…
Packaging Research and Planning
Research
Evaluate existing packaging, trends and designers
Select one company, unpack brief and objectives
Research competition of product and evaluate
Prototype/mock up of the 3 styles
3 possible packaging construction styles
Substrates, costs, functionality, sustainability, costing
Gain feedback and evaluation
Company Identity
Sugar free retro/classic lollies
Environmentally friendly packaging, legal food label
Company Name: Sweet Enough
Design should demonstrate nostalgia, emphasise sugar free
Use chosen logo and typefaces
Bold bright colours
Timeline
Week 5-7: Packaging net, product variation names and design
Week 4: Experimentation of packaging set-up
Week 2~3: Research, unpacking brief
Week 8: Prototyping, layer structures (AT1 due date)
Week 1: Packaging workshop
Product Packaging
Product range, product name
Company details
3Ps and 1T
Legal requirements
General design elements, technology/printing used
Planning
Print out copies of 2 possible designs
Selection of format, type and visuals
Illustrator file with cut lines, fold lines, glue areas, bleed lines
Set up nets of packaging
Critique
Document feedback
Evaluation and refinements on digital design
Class critique
Technical Specifications
Colour: CMYK
Resolution: 300 DPI
Size depend on style
3mm bleed past cut line
Packaging Design & Construction
Digital Design
Experiment and seek feedback, self evaluation
Proofread
Create to correct tech spec
Version control
Print mock-ups
Document process
Get approval, save final net as PDF
Construction
Print and construct packaging
Include photos
Technical Specifications
CMYK, 300 DPI
3mm bleed
Size: depends
Pantone 170C as dieline
Week 1: Packaging workshop
Week 2~3: Research, unpacking brief
Week 4: Experimentation of packaging set-up
Week 5-7: Packaging net, product variation names and design
Week 8: Prototyping, layer structures (AT1 due date)
Week 9-10: Digital creation of packaging
Week 11-13: Experimentation with design
Week 14: Printing out mock-up, packaging construction
Week 15: Final packaging PDF (AT2 due date)
Week 16: Evaluation process
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