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Entering and operating in international markets - Coggle Diagram
Entering and operating in international markets
Modes of Entry
Strategic alliances
Similar to JV
Usually two specialties
Join together
Competitors
Global strategic partnerships
Pursue marketing opportunity
Share
Resources
Combine ideas
Knowledge
Joint ventures
Partnership
Multiple organisations
Licensing
Selling rights
Gain royalties
Direct exporting
End users
Contractors
Greater control
Commitment to market
Expensive
Complex
Customs
Franchising
Pay for product name
Indirect exporting
Local distributor
Wholesaler
Less
Investment
Risk
Control
Agent
Management contracting
Export management services
Contract manufacturing
Production
Direct investment
Foreign subsidiaries
Globalisation vs customisation
Think globally
Exploit economies of scale
Brand image
Language
Act locally
Marketing requirements
Adapt products
Distribution networks
Language
Emerging markets
Middle-market
Low income
Premium segment
Ethical issues
Premium markets shrinking
Good enough markets