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DEVELOPMENT OF QUESTIONNAIRE, Eunice Nathania Jelembai 2022434536 AM770 …
DEVELOPMENT OF QUESTIONNAIRE
Determine the wording of the questions
Avoid double-barreled questions
Avoid ambiguous questions and words
Use of ordinary words
Avoid leading or biasing questions
Social desirability
Avoid recall depended questions
Determine the content of the questionnaire
Framework:
Need information for all constructs in framework
Measurement: Operationalizing
Objective construct
Subjective construct
Determine the form of response
Closed vs. Open-ended questions
Closed Questions
Helps respondents to make quick question
Helps researchers to code
Open-ended Question
First: Unbiased point of view
Final: Additional insights
Complementary to close question: For interpretation purpose
Measurement: Response scales
Determine the question sequence
The Funnel Approach
Easy / Difficult
General / Specific
Write cover letter
Identification of the researcher
Motivation for respondents to fill it in
Confidentiality
Thanking of the respondent
DATA COLLECTION
Questionnaire
Interview
Observation
QUESTIONNAIRE
§ Good for getting more objective, simple and well understood issues and problems
§ Can reach many within a short time – efficient.
§ Easier to code and analyse because the data is pre-structured
§ Response rate low
§ Restricts response
§ Assumes some level of literacy of language and terms
§ Cannot be sure who the actual respondent is
§ Cannot be too long – low response
Eunice Nathania Jelembai
2022434536
AM770
EMA702
INFOGRAPHIC ASSIGNMENT 1