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ROBO-PERSON - Coggle Diagram
ROBO-PERSON
audience
price
It must be affordable for the targeted age. The price specified is
£29.99 which may seem expensive to a child however to present
it as 'easy to obtain' I will portray a child saving their pocket money and aiming to complete chores so they can purchase their new robot which will be an exciting moment for the character so it
appears 'worth it'.
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age
The scenario specifically said the target audience
for the new toy is 12-16 year olds. In order to appear
interesting and relevant to this audience I will use a 'mature'
colour scheme. Additionally I will keep the writing will
be short and snappy.
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moving parts
A banner across the
top of the skyscraper
shaped advert displaying
information about the product
e.g. price, name, company,
functions of the toy etc
The text will scroll across the
screen in a rotating pattern
Body parts of the robot, limbs,
chest and head will drift o the
center of the screen and form
the full figure of the robot toy.
This represents how the
customer must assemble the
toy by combing the parts first.
I would like to feature an 'ordinary' looking boy and girl. To achieve this I will save multiple royalty free images of the same people so I can use them as 'characters' throughout the advert. I will Photoshop the pictures and then 'shift' these images in the animation to give them an engaging 'comic-like' aspect which is often used in films and tv shows aimed at a younger audience
style and design
colour scheme
Dark greys, Navy with limited
use of contrasting lighter blues
Futuristic- Colours that have connotations
of neon signs - gender natural- royal purples,
hot pinks, turquoise, Dark but bright blue
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