Despite the existence of technology, not many SMEs worldwide implement BI, the main excuses being time, money and complexity.
The situation is no different from what is evident in the rest of the world, even though the advantages could make a difference in terms of market positioning. Thus, this research aims to study the levels of use of data and BI tools in strategic decision-making processes in SMEs.
BI allows organizations to access information that is critical to the success of multiple areas, such as sales, finance, marketing, innovation, internationalization, customer satisfaction, and a host of other areas.