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RyanAir Target Audience - Coggle Diagram
RyanAir Target Audience
New font ideas
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With our logo redesign we want simple but something which
shows the audience we are a luxurious brand and we have completely changed our target audience for this company.
The logo redesign also helps show that our flights will be a deluxe experience and a calming and relaxing flight.
Age range
the average age of marriage for women is 31.5 and men 33.4, according to the Office of National Statistics.
In 2019, the average retirement age was 65.3 years old for men and 64.3 for women. This figure has fluctuated over the years, sinking to 63.1 and 60.6 in 1995 for men and women respectively, from highs of 67.2 and 63.9 in 1950.
income status
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The new Ryan Air will focus on a wealthy audience instead of catering to younger men and women who won't have as much money as someone who just retired or as someone who has their own business.
Ethnic background
We don't want to specifically target a race as we feel it limits the outreach of our new vision for Ryan Air and it's brand new target audience.
We also don't want to target a specific race as we would like to get as many people as possible within the categories we have selected for this new Ryan Air.
locations
Within the current Ryan Air brand they only travel to 34 countries which we would like to change so our planes can fly world wide so our audience can truly experience the world and the enjoyment of either being newly married or retirement
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