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Gold Journey, Gold Page Drop-Off - Coggle Diagram

- - - - Utilization (Baby Care)(3 Months)
        
        Uilization+ Cross Sell(6 Months)
        
        Utilization + Renewal About to Expire(3 Months)
        
        Expired(2 Month)
        
        Dormant (Inactive User)
- - - - Day 7
        
        Push, Whatsapp
        
        Some Secret Coupon codes. Exclusively calling out offer and creating FOMO around it. Here we can provide Rs.500 off. Content can be "Last call offer valid for only 24 hrs" on these lines.
    - - Here we can give them General Coupon Code to save Rs.100. Some content on Talk to Doctor in 10mins, 24/7 on this lines. And we can Highlight the offer in content.