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ALL CSPs FOR YEAR10 EXAM, Arctic Monkeys : I bet you look good on the…
ALL CSPs FOR YEAR10 EXAM
Arctic Monkeys : I bet you look good on the dance floor
Target audience
psychometric - the explorer: likes to try new things.
Ages 25-34
demographic c2-e. Lower class, dresses in casual clothing and is not signed with a major label
Promotion of music
Fans supported them on MySpace
Handed out free CDs of their first album
Music video appearance
lots of different angles of the band
Dressing in casual, scruffy clothes - not well presented
Close ups of singer's face
Given an impression that they are genuine, performers, talent doesn't rely on appearance
whole band is shown - Acting as if they are performing a gig
Low budget
BLACKPINK : How you like that
Target audience
Demographics C1-A
Ages 15-24
Psychometrics
Aspirer - people aspire to be like them, they represent high end brands and they are very popular
Mainstreamer - Very mainstream music, has similar connotations to other KPOP groups
Promotion of music
signed to a large record company - YG entertainment
Promos : Photoshoots, adverts
Music video appearance
lots of close ups
Dancing
Wearing expensive, high end clothing
Look conventionally attractive - Korean beauty standards, makeup etc...
Tatler magazine
Target audience
Psychometrics - aspirer, likes things that show off their wealth
ages 25-34
OMO advert
NHS Represent advert
Heat magazine
Galaxy advert