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BUSINESS DEVELOPMENT - Coggle Diagram

- - - - LIFESTYLE, VALUES, ATTITUDES
    - - AGE, GENDER, INCOME
    - - PURCHASE BEHAVIOR, BRAND LOYALTY
  - - - USP, COMPETITIVE ADVANTAGE
    - - MISSION STATEMENT, VALUE PROPOSITION, KEY MESSAGES
    - - LOGO, TAGLINE, COLORS
  - - - COPY WRITING, ART DIRECTION, DESIGN
    - - MEDIA SELECTION, NEGOTIATION, MEDIA SCHEDULES
    - - MEDIA OBJECTIVES, TARGET AUDIENCE, MEDIA MIX
  - - - DEVELOPMENT, RULES, EXECUTION
    - - EVENT LOGISTICS
        EVENT EXECUTION
    - - SPONSORSHIP RESEARCH, SPONSORSHIP PROPOSAL
        SPONSORSHIP ACTIVATION
  - - - PLAN, COMMUNICATION TEAM, MESSAGING
    - - MONITORING, REPAIR
    - - PRESS RELEASES, MEDIA PITCHING, PRESS EVENTS
    - - IDENTIFICATION, OUTREACH, CAMPAIGNS
  - - - GRAPHIC DESIGN, VIDEO PRODUCTION
    - - SOCIAL MEDIA
      - EMAIL MARKETING
      - SEO
      - ANALYTICS
      - TESTING AND OPTIMIZATION
    - - CONTENT AUDIT, BUYER PERSONAS, CONTENT CALENDAR
- - - - USER RESEARCH, WIRE FRAMING AND PROTOTYPING, INTERACTION DESIGN, VISUAL DESIGN
    - - AGILE DEVELOPMENT, METHODOLOGIES, TEST DRIVEN DEVELOPMENT
      - CODE REVIEW, QUALITY ASSURANCE
      - INTEGRATION AND DEVELOPMENT
    - - IDEA GENERATION, MARKET VALIDATION, CONCEPT DEVELOPMENT, PROTOTYPE TESTING
    - - CROSS PLATFORM
      - APP STORE OPTIMIZATION
      - IOS AND ANDROID
  - - - PCI COMPLIANCE
      - FRAUD PREVENTION
      - PAYMENT GATEWAY INTEGRATION
    - - ORDER FULFILLMENT
      - MULTI-CHANNEL MANAGEMENT
      - STOCK TRACKING
    - - SHOPIFY,
      - RESPONSIVE DESIGN
      - NAVIGATION AND USABILITY
    - - SHIPPING RATES CALCULATION
      - CARRIER SELECTION
      - PACKAGING AND LABELING
  - - - PROFILE AND PAGE CREATION, CONTENT MARKETING, ADVERTISING AND TARGETING
    - - EMAIL LIST BUILDING, CAMPAIGN DESIGN, AUTOMATION, TRACKING AND ANALYSIS
    - - KEYWORD RESEARCH, ON PAGE AND OFF PAGE OPTIMIZATION, LOCAL SEO
    - - ADWORDS AND BING ADS, FACEBOOK AND INSTAGRAM ADS, LINKEDIN ADS, YOUTUBE ADS
  - - - FIREWALL
      - VPN
- - - - AGREEMENT DRAFTING
      - AGREEMENT SIGNING
      - TERM DEVELOPMENT
    - - EXECUTION
      - MANAGEMENT
      - PLANNING
    - - SELECTION
      - RESEARCH
      - CRITERIA
  - - - LEGAL
      - FINANCIAL
      - OPERATIONAL
    - - ACQUISITION NEGOTIATIONS
      - INTEGRATION PLANNING
      - INTEGRATION EXECUTION
    - - COMPETITOR ANALYSIS
      - FINANCIAL ANALYSIS
      - INDUSTRY ANALYSIS
  - - - IDEA SUBMISSION
      - BRAINSTORMING
      - CROWDSOURCHING
    - - PROTOTYPE DEVELOPMENT
      - IMPLEMENTATION PLANNING
      - IDEA EVALUATION
    - - REWARDS
    - - USER TESTING
      - PERFORMANCE TESTING
      - CONCEPT TESTING
  - - - MAPPING
      - REDESIGN
      - AUTOMATION
    - - VENDOR SELECTION
      - SERVICE MANAGEMENT
      - SERVICE IDENTIFICATION
    - - CLASSIFICATION
      - IDENTIFICATION
      - BENCHMARKING
    - - IMPLEMENTATION
      - MONITORING
      - IDENTIFICATION
  - - - COMPETITOR ANALYSIS
      - CONSUMER RESEARCH
      - INDUSTRY ANALYSIS
    - - FRANCHISING
      - DIRECT INVESTMENT
      - EXPORTING
    - - LANGUAGE ADAPTION
      - REGULATORY COMPLIANCE
      - CULTURAL ADAPTION
    - - RETAIL
      - ECOMMERCE
      - WHOLESALE