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New marketing campaign for portable flashlight - Coggle Diagram
New marketing campaign for portable flashlight
Substitute
Current Marketing Strategy
Traditional print ads
Recommended substitution
Social media influencers
Online video ads
Combine Flashlight with
Power bank
Multi-tool (Swiss knife/ alarm clock)
Modify Product
What?
Product Packaging
How?
Eco-friendly material
Durable material
Why?
Customer demand
Minimize breakage
Adapt
What?
Campaign target
How?
Target outdoor enthusiasts
Cons
Small target group
Pros
Definite need
Emergency responders
Pros
Definite need
Cons
Government contract hurdles
Why
New Customer Base
Increased Revenuw
Put to other use
Light source for camping
Emergency light
Eliminate
Identify redundant campaign elements
Specific ad format
Rearrange
What?
Certain campaign elements
How?
New slogan
"Light up your life"
"Be prepared"
Decision Making
Final Decision
New Marketing Campaign approved.
Criteria
Revenue
Cost
Durability
Portability