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Business Report - Coggle Diagram
Business Report
Section 1: Executive Summary
First state the business name and the product/Service.
Outline business idea in detail and what is innovative about the enterprise.
Keep it short, snappy and to the point.
Section 2: Market Research
Outline who your customers are and how you identified them.
What types of market research did you carry out and what were the findings (use graphs and
charts)?
How did you make changes to your product/service due to market research findings?
Discuss how you identified your competitors and who they are.
Section 6: Personal Development/Learning
Outline how you worked as a team (if applicable) or how you worked on the project as an
individual.
Outline how you overcame difficulties.
Discuss what you learned while running the business and what skills you developed.
Will you continue trading? Discuss future business plans.
What is best advice you were given?
What is the single biggest lesson you learned?
Section 3: Production/Service Provision
Describe in detail, using photos/sketches, the production process in case of a product and
the provision of a service if involved in the service industry.
Describe what research you did into your product/service choice.
Outline what research, if any, you did on intellectual property to ensure you did not infringe
on anyone else’s rights and that your intellectual property was protected.
Outline what risk assessment you carried out and how you planned to minimise risks
identified.
Discuss obstacles you encountered and how you overcame them
Section 4: Marketing & Promotion
Outline in detail how you promoted your product both inside and outside school.
If you used social media for business promotion, discuss.
Section 5: Finances and Pricing
Outline where you got your start-up capital from
Cashflow Forecast /Cashflow Statement
Income Statement
How did you come up with your pricing?
Price per unit.
Stock on hand and orders pre-paid.
Appendices
Include photographs, visuals, graphs etc.