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Social Media Analytics: An Overview - Coggle Diagram
Social Media Analytics: An Overview
DEFINITION
A process of extracting valuable insights from social media data to perform decision making.
VS
CHALLENGES IN SMA
Diversity Challenge
Unstructured Data
Volume and Velocity
TYPES OF SOCIAL MEDIA PLATFORMS
Discussion Forum
Digg
Reddit
Qoura
Social network
Facebook
Twitter
LinkedIN
Media Sharing Network
Snapchat
Youtube
Instagram
7 LAYERS OF SMA
Mobile
Location
Action
Hyperlinks
Network
Search Engines
Text
TRADITIONAL BUSINESS ANALYTICS
Historic Data
Uniform Data
Private Data
Data is shared within organization
Structured Data
LIFECYCLES OF SMA
Cleaning
Analyze
Extraction
Visualisation
Interpretation
Identification
SOCIAL MEDIA ANALYTICS
Real time data
Highly Diversed Data
Public Data
Data widely shared on internet
Unstructured and Semi Structured Data