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Overview of SMA - Coggle Diagram
Overview of SMA
Layers of SMA
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search engines
keywords, types of search engines used
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apps
related installed applications on device, type of OS
actions
various types of likes, shares, comments
networks
connections between the users, friends, followers
text
could be tweets, comments, images, blogs
Lifecycle of SMA
cleaning
various techniques like NLP, filtering used
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extraction
using appropriate methods, tools
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visualization
visualisation tools used such as bar graphs, clustering, pie chart,
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identification
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Google search trends, Twitter search stream data
social media accounts, blogs, hyperlinks
Business use
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to drive more engagement, traffic and sales
Types of SMA
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predictive
analyzing the data for future predictions, trends, patterns, demands, etc
diagnostic
analysis of why it happened ?,
focuses on measurable values like counts, number of connections/followers, pageviews, reviews, shares
descriptive
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action analytics, text analytics, analysis of what happened ?
understand better through reports, bar graphs, charts, various visualisations