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Social Media Analytics: An Overview - Coggle Diagram
Social Media Analytics: An Overview
DEFINITION
A process of extracting valuable insights from social media data to perform decision making.
TYPES OF SOCIAL MEDIA PLATFORMS
Social Network
LinkedIN, Twitter, Facebook
Discussion Forum
Quora, Digg, Reddit
Media Sharing Network
Instagram, Snapchat, Youtube
7 LAYERS OF SMA
Mobile
Location
Action
Hyperlinks
Network
Search Engines
Text
LIFECYCLE OF SMA
Cleaning
Analyzing
Extraction
Visualisation
Identification
Interpretation
CHALLENGES IN SMA
Diversity Challenge
Unstructured Data
Volume and Velocity
SOCIAL MEDIA ANALYTICS
Real Time Data
Highly Diversed Data
Public Data
Data Widely shared on internet
Semi Structures and Unstructured Data
TRADITIONAL BUSINESS ANALYSIS
Historical Data
Uniform Data
Private Data
Data is only shared within Organization
Structured data
VS