Lea and Young (1996)
They put it as ‘ the mass media have disseminated a standardised image of the lifestyle, particularly in the areas of popular culture and recreation, which, for those unemployed and surviving through the dole queue or only able to obtain employment at very low wages has accentuated the sense of relative deprivation’. In today’s society, where even the poorest groups have media access, the media present everyone with images of a materialistic ‘good life’ of leisure, fun and consumer goods as the norm to which they should conform. The result is to stimulate the sense of relative deprivation and social exclusion felt by marginalised groups who cannot afford these groups.