Please enable JavaScript.
Coggle requires JavaScript to display documents.
Types of Social Media Analytics - Coggle Diagram
Types of Social Media Analytics
Diagnostic Analytics
Focuses on the numbers
Eg: Number of likes, followers, shares, pageviews, etc.
Searches the connections between an event and the social media reactions
"Why something happened?"
Compares performance of various campaigns, trends, etc.
Reactive in nature
Descriptive Analytics
Eg: Action analytics, text analytics
Accounts for the majority of social media analytics
Reports, visualization and clustering formats
"What is happening?"
Gathering and describing social media data
Reactive in nature
Prescriptive Analytics
Eg: Optimize offering to different groups based on patterns of buying behavior
"What is the solution?"
Analyzes patterns of behavior
Requires a lot of data
Proactive in Nature
Using data to determine an optimal course of action
Predictive Analytics
Uses historical data
Eg: Analyzing reach of previous posts to decide what is the best time to upload
Can be conducted manually or using machine-learning algorithms
“What will happen?"
Analyzing large amount of data to predict future events
Proactive in Nature