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Product decision - Coggle Diagram
Product decision
Product-service & Service decisions
Physical evidence
Process
Price
People
Promotion
Product
Place
Marketing of services
Customer needs & wants
Buyer perception
Pricing
Uniformity
Customer loyalty
Services characteristics
Perishability
Heterogeneity
Intangibility
Insaparability
Brand equity
Percieved quality
Brand associations
Brand awareness
Brand loyalty
3 levels
Actual product
Core product
Augmented product
Categories of services
Possession processing
Information-based services
People processing