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Market entry strategy - Coggle Diagram
Market entry strategy
Indirect export mode
Broker
Export management company
Export buying agent
Trading companies
Piggyback
Intermediate entry modes
Joint venture
Contract manufacturing
Franchising
Management contracting
Licensing
Hierarchial entry mode
Sales subsidiary
Regional centres
Resident sales representative
wholly-owned subsidiary
Domestic-based sales representative
Types of entry modes
Intermediate modes
Shared control and risk
Hierarchial modes
Internalise
Export modes
Externalise
Direct export mode
Distributor
Cooperative Export modes
Agent