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Iternational market selection process - Coggle Diagram
Iternational market selection process
SMEs
Opportunistic approach
Stimilus-change agent
LSEs
Systematic approach
Pursuingopportunities in same market
IMS of SMEs
Low cultural distance
Low geographic distance
Low psychic distance
IMS
Development of approapriate segments
Screening of segments
Selection relevant ssegmentation criteria
Microsegmentation
External factors analysis
Social
Technological
Economic
Legal
Political
Environmental
Screening process
Preliminary screening
Fine-grained screening
MACS Matrix
B countries
Secondary markets
C countries
Terciary markets
A countries
Primary markets
Global coporate portfolio
Categories by countries
Regions by brands
Categories by regions
Countries by brands